Overview

This is an application design for Belgian Waffle, a worldwide popular waffle and cake brand. This application, will allow the users to smoothly order waffles and cakes from the nearest Belgian Waffle store and get in-app discount coupons as well.

It includes the UX Research (UX) and User Interfaces (UI).

Problem Identified

Absence of personal application
Plagiarized businesses under the brand name
Expensive on Zomato/ Swiggy
Absence of coupon codes
Less generic offers throughout the year

Role

User Experience, User Interface Designer

Target Audience

Age- 18 and above
Demographic- Tier 1 and Tier 2

Road Map

Data collection and review

Setting problems and goals

Creation of conceptual idea

Analysis of input data

Competitors analysis

Affinity Mapping

User Personas

Empathy Mapping

Customer Journey Maps

Feature Listing

Information Architecture

User Flow

UI Concepts

UI Design

High Fidelity Wireframes

Mockups

Week 0.5

Week 1.5

Week 2

Week 2.5

Week 3

Stage 2

Stage 3

Stage 1

Problems to solve

Main Problem Statement

There is an absence of a personalized application and it is expensive on other applications like Zomato and Swiggy

Ordering waffles is often a task

Expensive for their main target audience

Quality gets destroyed because of long delivery hours

Less in-restaurant offers available on other food delivery applications

Less order placement because of absence of coupons throughout the stores

Less money put into marketing/ advertising/ website SEO

Users do not know the new flavors/dishes introduced at the store

Repeat flavor customers are more in number than new flavor customers which leads to loss in sales generation

Project Goals

Conceptual Product Ideations

Establish a strong presence in the breakfast and dessert market by offering a convenient solution for enjoying Belgian Waffles at home

Create an engaging and user-friendly application that provides a seamless experience for users to discover, customize and order Waffles

Increase brand visibility and awareness through effective marketing strategies and partnerships with waffle makers, cafes and related businesses

Focus on delivering high-quality waffle recipes, exceptional customer service and convenient delivery options to ensure customer satisfaction and loyalty

Continuously innovate by introducing new flavors, toppings and customization options to keep the app fresh and exciting for users

Give users more offers and coupons to increase sales

Making in-restaurant online order option available worldwide

Have customization easily available in the application so that it attracts audiences of multiple age groups

Making brand visible throughout

A comprehensive collection of authentic Belgian waffle recipes, including traditional, gluten-free, and vegan options, with step-by-step instructions and ingredient lists.
Allow users to customize their waffles with a variety of toppings, such as fresh fruits, chocolate chips, whipped cream, and syrups, to suit their preferences.
Enable users to place orders directly through the app for delivery or pickup from nearby partner restaurants, cafes, or waffle trucks.
Implement AR technology to allow users to visualize and customize their waffles in real-time, enhancing the interactive and immersive experience.
Feature a rotating selection of specialty waffles curated by chefs or influencers, highlighting unique flavor combinations and seasonal ingredients.
Integrate social media sharing capabilities to allow users to share photos of their customized waffles with friends and followers, promoting user-generated content and virality
Implement a loyalty program where users earn points for every purchase made through the app, redeemable for discounts, free toppings, or exclusive offers.
Provide educational content about Belgian waffles, including their history, cultural significance, and tips for making the perfect waffle at home, to enhance user engagement and appreciation.
Foster a sense of community among waffle enthusiasts by hosting forums, contests, and events where users can share their experiences, recipes, and tips with each other.

Interview Data Analysis

Stake Holder Mapping

Consumers

Youngsters

Students

Investors

Advertising

Marketing

Cooks

Delivery boys

Support

staff

Developer

Google

suite

Banks

Government

Legal

Team

Theft

Team

Restaurants

Local Waffle

Vendors

SWOT Analysis

Modified menu
Fresh food
Experienced staff
Easy availability
24x7 present
Handy and easy to use
Exciting and attractive
User friendly

Limited capital
Higher turnover
Lack of trust
Limited options in certain
areas
Improper Research and Development

Technology innovation
Market expansion
Alliances with multiple bars and restaurants
Customer service improvement
Marketing

Intense competition
Government rules and regulations
Frauds
Trust issues
Economic downturn

Competitive Analysis

Insights: These applications cater to overall food delivery worldwide. Their User Interfaces are easy to access and their sales are also generated through creative marketing. Belgian waffle can generate huge sales if they have their own application and if multiple offers are provided for the users. The users would prefer to order food from a trustworthy source considering the prices of the product are a little towards expensive.

Customer Journey Map

Less trust on Zomato/ Swiggy
Less outlets nearby in multiple areas
No personal brand application
Less offers and coupons on other food delivery applications
No personalized marketing/ advertising
In store order takes a lot of time

Pain points

Interactive application for easy orders
Multiple offers and coupons on home application
Conserve brand identity
Attract users by less delivery charge
Offering desserts at user’s footsteps
Increasing sales by home application and cut on others like Zomato and Swiggy

Solutions