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Overview

Aurea is a beverage brand that draws inspiration from the Golden Langoor. As part of a branding project, I worked on a sub-brand called Aurea Snapsip, which specializes on the concept of "On-The-Go Ice teas." With a focus on convenience and quality, Aurea Snapsip offers a refreshing and delicious way to stay hydrated while on the move.

Brand Guidelines

Introducing Aurea, SnapSip: Your On-the-Go Energy Boost in a Bottle. In today's fast-paced world, finding a quick, convenient, and effective energy boost can be a game-changer. That's where Aurea steps in, revolutionizing the way you energize with its innovative line of on-the-go drinks packed with natural ingredients and bursting with unique flavors.

Aurea understands the demands of modern life, whether you're rushing to a meeting, hitting the gym, or simply need a pick-me-up during a hectic day. That's why we've crafted a range of energy ice teas, that are conveniently packaged in a bottle, making them easy to grab and enjoy anytime, anywhere.

Mission Vision Purpose

  • Mission: Making on-the-go drinks, introducing new flavors available to all.

  • Vision: Introducing more new flavors and turning the small scale bottles to big scale cans and packaged bottles.

  • Purpose: Bringing the most important and powerful tool, your Health into importance.

Target Audience

  • Age- 18 and above

  • Demographic- Tier 1 and Tier 2

Moodboard

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Logo

Mother Brand Aurea

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Sub-brand Aurea Snapsip

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Color Styles

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Color Palette and Typography

Primary

#E5A100

#000000

#FFFFFF

Secondary

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Mockups

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Social Media Collaterals 

  • LinkedIn
  • email (1)
  • Instagram

© 2025 by Drushti Gothi.

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