
Overview
Aurea is a beverage brand that draws inspiration from the Golden Langoor. As part of a branding project, I worked on a sub-brand called Aurea Snapsip, which specializes on the concept of "On-The-Go Ice teas." With a focus on convenience and quality, Aurea Snapsip offers a refreshing and delicious way to stay hydrated while on the move.
Brand Guidelines
Introducing Aurea, SnapSip: Your On-the-Go Energy Boost in a Bottle. In today's fast-paced world, finding a quick, convenient, and effective energy boost can be a game-changer. That's where Aurea steps in, revolutionizing the way you energize with its innovative line of on-the-go drinks packed with natural ingredients and bursting with unique flavors.
Aurea understands the demands of modern life, whether you're rushing to a meeting, hitting the gym, or simply need a pick-me-up during a hectic day. That's why we've crafted a range of energy ice teas, that are conveniently packaged in a bottle, making them easy to grab and enjoy anytime, anywhere.
Mission Vision Purpose
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Mission: Making on-the-go drinks, introducing new flavors available to all.
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Vision: Introducing more new flavors and turning the small scale bottles to big scale cans and packaged bottles.
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Purpose: Bringing the most important and powerful tool, your Health into importance.
Target Audience
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Age- 18 and above
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Demographic- Tier 1 and Tier 2
Moodboard

Logo
Mother Brand Aurea
![AUREA_LOGO_[1]-01 1.png](https://static.wixstatic.com/media/d62d8c_6ca881b041624b9cbe2d52d0854a9ac7~mv2.png/v1/crop/x_151,y_0,w_259,h_544/fill/w_115,h_242,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/AUREA_LOGO_%5B1%5D-01%201.png)
Sub-brand Aurea Snapsip

Color Styles


Color Palette and Typography
Primary
#E5A100
#000000
#FFFFFF
Secondary

Mockups




